Leadership Profile

Edwards A. Holliday is president and founder of Atlantic Leadership Group, established in 1989 as a Franchise Partner of Leadership Management Inc. (LMI), a world leader in leadership development.

Edwards Holliday

Edwards has an unbridled passion for producing results for Professional Advisors, primarily financial services teams and accounting and legal practices.  Edwards is the Advisor to Advisors of high producing teams committed to continuously growing, improving and transitioning their businesses.  He coaches clients to achieving better results in increased client assets and revenue, while improving the franchise value of their businesses and helping them cultivate clients into raving fans who naturally refer more business.  His clients include the major wirehouse firms, regionals and independents, and he frequently travels the NY-VA corridor, and also serves clients in FL and CA.

A longtime specialist in executive coaching, Edwards has as experience in leadership development, strategic planning, productivity improvement, sales prospecting effectiveness, and personal goal setting. For the past 26 years he has helped more than 3,000 individuals in different service businesses develop their leadership and management skills, as well as set and achieve business, personal and life goals.  

Edwards researches validated best practices and transforms proven ideas into innovative solutions for clients that include large firms such as Morgan Stanley, UBS Financial Services & Private Wealth Management, RBC Wealth Management, Wells Fargo Advisors, and Merrill Lynch. His clients also include small to middle market privately held firms such as Sheehan & Co. CPA, Harvey I. Bezozi CPA, PC, Hach & Rose LP, Gersowitz Libo & Korek P.C., Gryphon Technologies LC, Harkins Builders, Inc., TCA TrustCorp America, Appleman & Schauben, Atlas Law Group, Young & Co. LLC and Bishop & Associates. 

Committed to delivering bottom line results, he coaches clients to build upon their strengths, expand their knowledge and stretch into their highest outcomes for themselves and their organizations through the unique process of Strategic Transformation. With more than 100 published profile articles on business leaders and what makes them effective, Edwards is an experienced business coach and facilitator.


We help successful Advisory Teams to continuously grow, improve and transition their businesses, resulting in increased assets and revenue, improved clientele quality, optimized business practices and realized franchise value.


• The personal and motivating nature of our relationships.
• The creative and customized scope of work.
• The accountability and advisor execution of their plan.
• In-person sessions, complemented with teleconference and web-based blended learning.
• Extensive work with advisors, teams of all types and expert collaboration partners.
• Coaching and consulting since 1989.


1. Laser fast problem solving, creative brainstorming and group best-thinking.
2. Group and individual facilitation and strategic planning.
3. Team development, all phases of new team formation to adding members, succession/exit plans. 
4. Strategic referral prospecting within clientele and Centers of Influence.
5. Conflict resolution and interpersonal team communication improvement.
6. Value proposition/target market focus and articulation; branding materials and planning.

Contact (202)656-2388

Leadership Profile

Melba Holliday is a Managing Partner and ICF Certified Senior Coach of Atlantic Leadership Group.  Melba Holliday - ALG

Melba is a specialist in individual coaching, certified through International Coaching Federation, Results Coaching Systems and Equine Alchemy.  She brings her love of the outdoors, horses and experiential learning to her client engagements whether on the phone, in the boardroom or at the farm.

Melba is an experienced facilitator of behavior-change programs that use goal setting to drive results and is certified by Mastery Systems Inc. and Leadership Management, Inc.  

She has an exceptional ability to listen to the client's total message and make it easier for the client to become clear about their goals and highly motivated internally to take action on their plans. Melba works with her business partner and husband, Edwards Holliday, but her true passion is bridled most of the time when working with her other coaching partner, a 1000-pound horse. Melba is an Equine Facilitated Leadership Coach and she helps professional clients learn about their leadership and management style through interactions on the ground with a horse.  A horse will mirror your energy, attitude and behavior. They react immediately to your emotions. Since they are herd animals, they make great learning partners for developing leadership and management skills.  

Melba has 28 years of professional experience including six years as an independent business owner of a Florida-based fitness training company. Melba has been a Partner of Atlantic Leadership Group since 1994. Melba holds a B.A. Degree in Health Services Administration from Florida International University.

Melba helps clients get unstuck, move successfully through life transitions and achieve heartfelt priorities. 


  • ACC, ICF, International Coaching Federation
  • Equine Assisted Coach, Equine Alchemy
  • Certified Coach, Results Coaching Systems  
  • Certified Facilitator, Leadership Management Inc.
  • Certified Outcome Facilitator, Mastery Systems Inc.
  • Project Adventure Outdoor Experiential Learning
  • Trained, NLP, Neuro Linguistic Programming

Both Edwards and Melba serve as coaches for Your Grateful Nation (since inception) and have worked with more than 60 SOF Veterans in their transitions from the battlefield to the boardroom.

Contact: (202)780-6792

Leadership Profile

kent standing pose crp website  281 x 431Kent McKamy is a Managing Director of Atlantic Leadership Group and he is based in New York. He is a communications veteran, with three decades of experience in public & legislative relations, crisis analysis & consulting, marketing, productivity improvement, presentation training, speechwriting and efficient meeting management.

Before joining Atlantic Leadership Group, Kent was Chief Communications Officer for Lincoln National Life Insurance Co., CEO and EVP of two of the nation's largest public relations firms from 1971 to 1982, and editor-in-chief of Business Management magazine for 10 years. He founded Fields & McKamy International, Inc., a communications consulting firm.

He has guest-lectured in business improvement, marketing and communications at Harvard Business School; Northwestern University School of Business; University of Connecticut; New York University; Wharton Graduate School of Business; Quinnipiac College; and Fairfield University.

Kent has published more than 500 articles on organizational and executive development, advertising, marketing, management, executive compensation, operations, risk management, manufacturing, administration, production, transportation, personnel management, inventory control and other business topics. Kent is author of two business classics: 200 Best Books for Businessmen and Managing Professional Services Enterprises. Kent's clients have included more than 135 corporations, associations and nonprofit organizations.

Tribute to Jay Hall, Ph.D.

Jay Hall, Ph.D Social Psychologist and Teleometrics International Founder

Special Thanks to Social Psychologist and Teleometrics International, Inc. Founder

Dr. Jay Hall, for over 25 years, devoted his energies to improving the quality and productivity of working relationships in all types of organizations. During this time, he conducted research and consulted with manufacturing and service firms — scientific, research and educational institutions — government agencies — and health care facilities around the world.

He, perhaps more than any other behavioral scientist, devoted himself to pulling together and integrating the dominant management and organizational theories, studies and important validated research of our time.  This included work by great names such as Douglas McGregor, Abraham Maslow, Robert Blake, Jane Mouton, Chris Argyris, Kurt Lewin, Rensis Likert, David McClelland and many others.  Previously, these classic studies of management and organizations arose independent of one another with few researchers consciously building upon the works of the others.

His methods have resulted in increased commitment from employees, better performance in organizations and increased profits for shareholders.

After lecturing in the Department of Psychology, he served on the faculties of both the School of Law and the Graduate School of Business at the University of Texas in Austin. In 1967, he founded Teleometrics International, which specializes in research and development and training.

Dr. Hall and his provocative concepts have been featured in the Wall Street Journal, New York Times, Dallas Morning News, Denver Post, Chicago Tribune and dozens of magazines and journals. He is the author of numerous books, including Models for Management: The Structure of Compentence, The Competence Connection: A Blueprint for Excellence and Ponderables: Essays on Managerial Choice - Past and Future.  His writings have been translated into Spanish, French, Swedish, Dutch, Portuguese, and German. It is estimated that some 25,000,000 people worldwide have used Dr. Hall's concepts and materials for their personal development and career growth.  Dr. Hall is now retired and living in Texas.