Melba Holliday

Melba Holliday



Melba Holliday delivers an EXCLUSIVE EXPERIENCE with profound insights that advance priority life and career goals for transitioning Special Operations Forces veterans, C-suite executives and elite Private Wealth Management teams.

Melba is a Professional Certified Coach by International Coaching Federation and an expert facilitator.

The Difference: 

As an executive coach, Melba brings her love of connecting and developing people, being outdoors, horses, and experiential learning to her client engagements whether by phone, in the boardroom or at the farm. In combination with her neuroscience-based training the result is an exclusive experience for her clients.

Key Certifications and Advanced Trainings:

  • Fascinate Certified Advisor, How to Fascinate DB Sally Hogshead
  • Conversational Intelligence (C-IQ) Certified, CreatingWe Institute, DB Judith E. Glaser
  • PCC, ICF, International Coaching Federation
  • Equine Assisted Coach, Equine Alchemy
  • Certified Coach, Results Coaching Systems
  • Certified Facilitator, Leadership Management Inc.
  • Certified DISC & Driving Forces, Target Training International
  • Certified Outcome Facilitator, Mastery Systems International
  • Trained, Project Adventure Outdoor Experiential Learning
  • Trained as Master Practitioner, NLP, Neuro Linguistic Programming
  • B.A. Health Services Administration, Florida International University

Special Focus Trainings:

Melba helps clients improve performance by developing masterful communication skills and embracing the qualities of a courageous and caring leader. In 2017 she completed extensive certification training in Conversational Intelligence. She is one among an elite group of graduates personally mentored by C-IQ creator Judith E. Glaser before she passed in 2018, formerly CEO of Benchmark Communications, Inc., and Chairman of the CreatingWe Institute. C-IQ’s science-based methodology, whose innovative blend of neuroscience and coaching transforms corporate cultures through conversation. C-IQ’s comprehensive tools align team and individual aspirations by showing people how to communicate in more powerful and healthy ways, by activating the most advanced parts of their brains – accessing clarity, courage, caring and confidence creating a fast track to extraordinary results.

In 2016 Melba became a Certified Fascinate Advisor. The Fascinate system was developed by world-class branding leader, Sally Hogshead. Melba applies Fascination to help people to understand their unique personality differences and advantages and how to communicate their highest value.

In 2015 Melba completed a three year journey in equine facilitated leadership training with Equine Alchemy, led by Lisa Murrell, as well as other subject matter experts in the holistic horse fields. Melba works with clients in Maryland and at Harmony Hollow Run in Lambertville NJ, with the horses as coaching partners to help professionals learn about their executive leadership presence, and how to use all three power centers.

Melba has served as the executive transition coach for Special Operators Transition Foundation ( since inception and has personally worked with more than 800 SOF Veterans in their transitions from the battlefield to the boardroom.

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