Edwards Holliday

Edwards Holliday

ADVISOR TO ADVISORS
PRESIDENT, ATLANTIC LEADERSHIP GROUP

Contact Edwards:
(202) 656-2388
Email

BIO

Edwards delivers FORWARD-THINKING CREATIVITY as the Advisor to Advisors of elite wealth management teams through improved strategy, leadership and productivity. He focuses on growing, improving and transitioning their businesses, resulting in increased assets and revenue, improved clientele quality, optimized business practices and a premium franchise value.

Edwards founded Atlantic Leadership Group in 1989 and serves clients primarily on the East Coast from his base in the Baltimore-Washington region. He works closely with his partner, Melba Holliday, and collaborates with peer consultants nationally.

Edwards is an established business coach with 30 years of experience. He works in-person monthly with clients and is currently engaged with more than 25 Private Wealth Management teams and Financial Advisor Practices at major wirehouse and regional firms (UBS, Morgan Stanley, RBC, Merrill Lynch, etc.). In 1996 Edwards started working exclusively with Financial Advisors and their managers and has consulted with over 3000 advisors. He began his career as a franchise partner with Leadership Management, Inc., a world innovator in programs for developing leaders and organizations to their full potential. Edwards is a lifetime learner and researches validated best practices. ALG has content, assessment and training technology partnerships with four international providers. He synthesizes concepts and strategies then transforms proven ideas into innovative solutions for clients.

Edwards and Melba serve as volunteers and contracted career coaches for Your Grateful Nation, 501(c)(3), and have worked with more than 185 Special Operations Forces Veterans in their transitions from the battlefield to the boardroom. They have two daughters, Sarah and Elizabeth, and when not attending their field hockey and softball games, enjoy riding motorcycles and horses.

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